About us


Flashy Flame.com is a leading online fashion business for women. We inspire with new fashion arrivals every day with different brands within clothing, shoes, underwear, swimwear, beauty products, accessories and sports fashion. We inspire daily with new fashion from some of our approximately different brands. Here you will find clothing, shoes, underwear, swimwear, accessories, and sportswear for every occasion. We get in over 100 new products every day from internationally well-known fashion houses and brands.


Flashy Flame.com is to be the leading online fashion destination in the Nordics by offering valuable clothing for  women.



We know what is new and trendy, with a commercial take on the latest trends.


Taking chances, progressive thinking and presenting new ideas.


We are open and inclusive to brands that embrace differences.


We are confident, but humbly guide our demographic; always treating their confidence with utmost respect.


We are currently working to update our sustainability strategy, which will take us into 2040. Our goal is to finish this plan in 2021. Our areas of focus are the Planet, People and Products. Flashy Flame.com is part of Klarna Group and therefore does not have its own sustainability report.


Climate Impact

As an initial step toward minimizing climate impact, we are measuring our inbound and outbound transports.

Sustainable Transports

The planning phase of our own brands is one in which we intend to eliminate the use of air transport. The primary means of importing transport for our own brands is boat and truck.

We encourage our carriers to use the greenest methods possible.

Our Journey

In 2020, we implemented an updated travel policy. We choose more environmentally friendly options whenever possible. We have also reexamined our routines to improve planning for the purposes of smarter travel.

The Circle of Fashion

Our goal is to produce Zero Waste. This means we do not throw away returned or discarded clothing, but rather we sell, donate or recycle them in collaboration. We even go so far as to set up our own pop-up outlets.

With the intention of producing zero waste, we even changed all the wash tags of our own brands to recycled polyester in 2020.


We also work to minimize unnecessary plastic use for our operations. Among other things, we do this by reducing the number of plastic bags used in our sampling process.


We are working to minimize energy consumption at our offices and warehouse.

One example of this is our newfound use of LED lighting at the warehouse.


Sustainable Material

We are currently determining which sustainable materials are available from our external brands in order to show the customer which sustainable alternatives we offer. We also review our own brands to determine which sustainable materials we want to offer the customer.

  • Recycled material
  • Organic Cotton
  • Cotton from the Better Cotton Initiative

Animal Rights

We support fur-free trade, which means we do not sell products with fur as defined below:

Fur does not include:

  • Leather, with or without hair, from animals born and slaughtered for the purpose of meat. Example: leather from cattle, elk, horse, deer, sheep, goat, and reindeer.
  • Material cut, shaved or brushed from live animals. Example: wool, angora and cashmere.
  • Synthetic material similar to fur.

The following is always considered fur for animal rights and/or welfare reasons:

  • Fur from karakul sheep (Persian fur).
  • Fur from rabbits.
  • Fur from dogs and cats.
  • Fur from seals.
  • Fur from pine marten.

Chemical Control

We insist our suppliers deliver products that do not contain prohibited, unhealthy or environmentally harmful chemicals. The suppliers are contractually obligated to follow chemical regulations. The regulations are based on EU-law, REACH and the Textile Importers’ Chemical Guide.

Testing is done to ensure compliance with the requirements. If a product fails a chemical test, the order is stopped and a dialogue is held with the supplier to secure future production.

Quality Control

Flashy Flame.com have a full control to ensure our own brands fulfill quality requirements in order to lengthen the lives of our products.


Our employees are our greatest asset. We are convinced that in order to create fantastic results and feel good, the leadership and the workforce need to work together.

We work for equality and to be a brand which promotes inclusivity. we are changing the perception of what a model is and how they look – thus increasing the representation on our site. Not only that, we never retouch birthmarks, blemishes, etc. of our models.


We believe increased supply chain transparency is important for a more sustainable future. As a step in that direction, we will publish our supplier list for own brand production in 2020.

Social Supply Chain Responsibility

We are only interested in working with suppliers who share our respect for human rights and are willing to collaborate with us to improve their business practices.

As of today, we employ suppliers who manufacture at factories in China, Turkey, England, India, Bangladesh, Italy, and Morocco.

For more information, contact us via mail at info@flashyflame.com


Flashy Flame.com is currently active in the following geographic markets:

  • Sweden (since 2020)


If you want to send a letter to Flashy Flame.com, use the following address:
kärrhöksgatan 38


Jönköping ,sweden

Visiting Address:
sparhövsgatan 1


Jönköping Sverige

Email contact: inf@flashyflame.com

Flashy Flame.com (Org: 940330-1048), is a part of the e-commerce group Klarna (publ.). Klarna.com is a leading Nordic e-commerce group in consumer goods, lifestyle products and related financial services.

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